The School of the Art Institute of Chicago (SAIC) is ranked as one of the most influential schools in the US. The institution is known internationally for their multidisciplinary approach to arts education as well as their support of conceptually-based practices.

"Keep SAIC Weird" is a 3D animated brand video that highlights some of the lesser-known courses at SAIC that make the school unique. The animation includes neon studies, ceramics, bio-art, inflatables, and time-based sculpture.